Attribution integrations
Gravity Forms integration
Use the Gravity Forms Webhooks Add-On to send entries from your WordPress site to AutoSEO. Name three fields in the request body, and every entry arrives in AutoSEO's own format — no mapping step needed.
Overview
What you get with the Gravity Forms integration
- Uses the Gravity Forms Webhooks Add-On — no AutoSEO plugin for WordPress
- Send channelId, respondentEmail and pageUrl, and entries parse without a mapping step
- Prefer sending all fields? AutoSEO recognizes Gravity Forms entries and lets you map them once
- The form's embed URL stored with every answer
- Works next to WooCommerce order webhooks from the same WordPress site
- Emails stored only as a SHA-256 hash with a masked preview
Use cases
What you can do with Gravity Forms and AutoSEO
Attribute B2B leads from WordPress
Contact, quote and demo forms built with Gravity Forms report how each lead heard about you.
Combine with WooCommerce orders
Connect WooCommerce too, and AutoSEO merges form answers with paid orders by email hash — including the order value.
Know which page the form was on
The embed URL shows whether AI-search leads come in through a pricing page, a landing page or the contact page.
See which assistant sent the lead
Answers that name ChatGPT, Perplexity, Claude, Gemini or Copilot are counted per assistant.
Setup
Connect Gravity Forms in four steps, with the Webhooks Add-On.
- 1 Step 1
Generate your webhook URL
In your project, open Attribution → Integrations → Gravity Forms and click Connect. Copy the URL — it's shown only once.
- 2 Step 2
Add a webhook feed
In WordPress, install the Gravity Forms Webhooks Add-On and open your form → Settings → Webhooks → Add New.
- 3 Step 3
Set URL, method and fields
Request URL: your webhook URL, Method: POST, Format: JSON. Under Request Body, choose Select Fields and add channelId (your question), respondentEmail (the email field) and pageUrl (the embed URL).
- 4 Step 4
Submit a test entry
Fill out the form once and check the entry under Webhook Logs. Only if you send all fields instead do you confirm a mapping under Field Mapping.
FAQ
Frequently asked questions
How do I track which Gravity Forms leads come from AI search?
Add a “How did you hear about us?” field to your form and send entries to AutoSEO with a webhook feed from the Gravity Forms Webhooks Add-On. Answers that mention ChatGPT, Perplexity or another assistant count as AI search, per assistant.
Do I need the Gravity Forms Webhooks Add-On?
Yes. AutoSEO receives entries through the add-on's webhook feed. There's no separate AutoSEO plugin to install in WordPress.
Why name the fields channelId, respondentEmail and pageUrl?
Those are the field names of AutoSEO's documented webhook schema. Entries that use them are parsed right away, so you skip the mapping step entirely.
Can I combine Gravity Forms with WooCommerce?
Yes. Connect WooCommerce's order webhook as well. AutoSEO merges a form answer and a paid order that share the same email address and uses the order value — without counting it twice.
Is the Gravity Forms integration free?
Yes. Attribution and all its integrations are part of the open-source app: free when you self-host, or included in an AutoSEO Cloud workspace for $50 per month. Classifying answers uses built-in rules, not AI credits.
Attribution integrations
More integrations in this category
- HubSpotSend contacts and deals from a HubSpot workflow, with deal value.
- SalesforceSend leads and opportunities from a Salesforce Flow.
- ShopifyA custom pixel attributes Shopify orders and revenue to AI search.
- StripeSigned webhooks turn checkouts and invoices into conversions.
- WooCommerceNative WooCommerce order webhooks, verified with a shared secret.
- ShopwareSend placed orders from the Shopware Flow Builder.
- TypeformTypeform webhooks; the “How did you hear about us?” answer is detected.
- TallyTally form webhooks with automatic option labels.
- JotformCapture Jotform submissions via webhook.
- FormstackCapture Formstack form submissions via webhook.
- SurveyMonkeyImport responses of a SurveyMonkey survey via its API.
- FairingImport post-purchase survey answers with order ID and total.
- KnoCommerceImport KnoCommerce post-purchase survey responses.
- ZigpollImport Zigpoll on-site and post-purchase poll answers.
- PipedrivePipedrive deal webhooks with value and currency.
- AttioSend records and deals from an Attio workflow.
- CloseClose webhooks for leads and opportunities.
- IntercomContact webhooks with the answer in a custom attribute.
- CalendlyBooking-question answers from Calendly invitee webhooks.
- Zapier / MakeSend answers from any app through Zapier or Make.
- n8nSend answers from any n8n workflow.
- Custom webhookPOST any lead or order as JSON and map the fields once.
See which WordPress leads AI search sends
Start with an AutoSEO Cloud workspace for $50/month, or self-host the open-source edition for free.